INVESTMENT
A quiet EV charging pilot hints at a new energy market with real revenue potential
15 Dec 2025

Electric vehicles are being tested not just as cleaner transportation, but as possible financial assets within the energy system. A pilot program exploring bidirectional charging in California and Connecticut is drawing attention from industry observers and some investors, who see it as an early experiment in whether EVs could eventually play a role in energy markets.
The program involves Kia EV9 drivers equipped with Wallbox’s Quasar 2 bidirectional charger, which allows electricity to flow both into and out of the vehicle battery. Participating households can use the vehicle as a source of backup power, while utilities are studying limited, carefully controlled interactions with the local grid. Large-scale grid participation remains a future prospect rather than an operational reality.
“This is the moment bidirectional charging moves from theory to reality,” said a senior executive involved in the pilot, describing electric vehicles as emerging energy assets alongside their role as consumer products.
For companies involved, the effort is focused on learning rather than immediate revenue. Automakers that design vehicles capable of bidirectional charging may eventually position themselves for closer collaboration with utilities and energy service providers, according to industry analysts. Hardware manufacturers such as Wallbox and software firms like Bidirectional Energy are using the pilot to demonstrate systems that manage power flows and coordination, capabilities that analysts say could become valuable if regulations and markets evolve.
Industry observers note that interest from investors remains exploratory. While some investors are paying attention to early results, formal evaluations or disclosed investment theses tied to bidirectional charging have not yet been publicized. Analysts say the appeal lies in the possibility that EV batteries, which already represent significant sunk capital and spend much of their time parked, could one day function as a form of distributed infrastructure.
Significant uncertainties remain. Regulatory rules vary by state, compensation mechanisms for vehicle owners are still developing and concerns persist about data security and ensuring vehicles are available when drivers need them. “This kind of pilot reflects growing confidence that EVs can support the grid over time,” said an energy market observer, while emphasizing that timelines and economics are still unclear.
For now, the program serves primarily as a signal of direction rather than a commercial breakthrough. As EV adoption accelerates, analysts say bidirectional charging will likely continue to be viewed as long-term optionality, with its investment relevance depending on policy decisions, market structures and technology performance in the years ahead.
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